Committee Reports > List of Committees > Dáil > 1963 > Committee of Public Accounts > Report - Appropriation Accounts 1961 - 1962

APPENDIX XXIV.

LAND PROJECT: ADVERTISING AND PUBLICITY.

Memorandum:

Advertising and Publicity:—

The expenditure chargeable to this heading comprises payments for (1) advertising and publicity (2) supplies of stationery, printed forms, office registers and indexes, memoranda forms, notepaper and note books, typewriters and general office supplies and equipment of that nature.

Advertising and publicity accounts for relatively very little of the expenditure charged to this heading in recent years, in fact the charges in this respect are of such minor proportions and of such casual occurrence that the heading “Advertising and Publicity” (which has existed since the start of the Land Project in 1949) is now largely a misnomer. It is intended to look into the question of revising the title of the heading for the 1964-1965 Estimates.

The following is a break-down of the expenditure for the financial years 1960-61 and 1961-62:—

The outlay of £283 on advertising and publicity in 1961-62 was in respect of press advertisements announcing the introduction of the Scheme for the Fencing of Mountain Grazings and also some small advertisements of surplus Land Project tools and implements offered for sale by tender.

The increase in expenditure on stationery etc., in 1961-62 was very largely due to the purchase of supplies of newly revised printed forms of various kinds and office registers which were introduced for use in all District Offices of the Land Project following on the re-organisation of office methods and procedures that took place early in 1961.

Apart from the increased outlay in respect of revised forms etc., it will be appreciated that stationery supplies generally are ordered according as the need arises from time to time for fresh stocks of particular items. It follows from this that the amount of stock renewals or replenishments may vary fairly considerably as between one year and the next with a resultant fluctuation in the levels of annual expenditure. This factor also had a bearing on the higher expenditure incurred in 1961-62 as compared with the previous year.

Department of Agriculture.

21 March, 1963.