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Appendix 3ADVERTISEMENTS IN THE SERIES (INCLUDING PROPOSED CONCEPTS)Industrial Development Authority 9 December 1986 If your son or daughter has a head for business, give them their head.
When we consider career options with our children, we traditionally favour the professions, the banks, the civil service and teaching. Unfortunately, in the past, this has meant that too few of our young people considered career opportunities in industry. Today, there is no greater intellectual challenge than manufacturing industry. Developing and marketing new products which can compete successfully in world markets requires skills of a high calibre. That’s why we need to attract the brightest and best of our younger generation into manufacturing. Because manufacturing is at the heart of the economy. We all depend on its growth and success. So, if your son or daughter shows an interest in a career in industry, support them. Because the rewards of manufacturing are considerable - including the possibility of being your own boss. If our manufacturers don’t make it, none of us will.
Our ability to improve our standard of living and provide more jobs will increasingly depend on how well our manufacturing companies perform. Because manufacturing is at the heart of the economy. If our manufacturers are performing well - producing goods that people in other countries want to buy, or that can be sold at home to reduce imports - then we all benefit. Manufacturers create wealth, not just for the companies themselves and their employees, but for the whole community. From the local grocer to the local hairdresser, everyone’s standard of living is, to a great extent, dependent on the wealth created by the manufacturer; by the continued growth and expansion of manufacturing companies. That is why we need more people to set up new manufacturing industries. And it’s why we should all support those who have the enterprise to do so. Going it alone doesn’t mean going on your own.
When the small manufacturer succeeds, we all benefit. In recent years, the critical role of small companies in creating wealth and employment is better understood. In the U.S., for example, almost 80% of all jobs created during the last decade came from small business. Success doesn’t come easy. To begin with, small business doesn’t necessarily mean small problems. People running small companies face exactly the same difficulties as those running large ones - but without the large company’s resources to back them up. Having a good idea is only the beginning. If you’re starting out in manufacturing, the practical problems of finding premises, purchasing machinery and equipment, training staff and organising finance for those first critical years can sometimes overwhelm even the best ideas. That’s where the IDA can help. IDA are committed to the setting up and growth of more small manufacturing businesses. We can’t solve all the problems, but a problem shared is often a problem halved. Especially if it’s shared with an IDA project executive who is a good listener and who can offer practical advice and support. If you have an idea for a new manufacturing industry or for expanding an existing one, talk to the IDA. You’ll find that going it alone doesn’t have to mean going on your own.
It’s a vicious circle. But more and more Irish companies have found a way round it.
Is there any point in trying to develop new products when the odds against success are so high? Jim Nolan knows that you don’t have to be a big company to think big.
Perhaps the last thing your company needs from the IDA is a grant.
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